PURPOSE OF THE JOB

Lead, mentor and develop a high-performance Marcom team to achieve marketing objectives and contribute to a successful business plan. Responsible for successfully executing and delivering a fantastic customer experience to shoppers. Cross-functional collaboration with tenants and IKEA Cheras to ensure unique, holistic campaign executions. Working with other related departments to smoothen operational execution successfully.

RESPONSIBILITIES OF THE JOB

1. To develop marketing strategies and overall Marcom plan with the consideration of partners, anchors, tenants while efficiently utilising the approved budget to achieve the following Marketing Objectives:-

• To reinforce brand identity and positioning with ATL, BTL and TTL strategies
• To maintain strong market presence with increased Brand Awareness
• To draw Shopper Footfall
• To encourage Retail Sales
• To highlight Retailers

1. To establish and maintain good network of contacts with tenants, government agencies, and tourism related bodies, charity/volunteer organizations, corporate organizations, etc for joint promotional and sponsorship opportunities and improve brand perception.
2. Budgeting and forecasting operational expenditure & capital expenditure for Marcom.
3. Enhancing the Customer Journey Mapping through events, decorations, wayfinding and shopper engagement experiences
4. Enhancing the Customer Experience through digital with content creation and curation via Digital and Social Media
5. Communicate to intra department as well as internal department for communication of relevant activities, so they can effectively use such information for their purpose.
6. Effectively engage with other functional teams meanwhile developing business analysis and complex problem-solving skills.
7. Drive marketing direction with marketing team competence effectively grow the business with regional support.
8. To manage the PR aspect of a possible crisis.

REQUIREMENT FOR THE JOB

Qualifications

• Diploma in Public Relations, Retail, Merchandising, Marketing, Communications, or any related field
• Any related course or professional course attended.
•  5 - 8 years of experience.

Motivation (Top 5 points)

• Passionate about growing business and people together
• Enjoy meeting customers and helping customers by providing effective solutions
• Strong sense of achievement in change management
• A desire for continuous improvement
• A desire for keeping everything organised and structured

Knowledge (Top 10 points)

• 5-8 years of experience in Retail, Design, Marketing, Digital Marketing, Public Relations, Communications, or any related field
• Strong understanding of customer and marketing dynamics and requirements. Good understanding of current retails trends and practices, including digital strategies and tactics.
• Effective and eloquent communicator. Possesses good verbal and written proficiency in English, and a second language e.g. Chinese and / or Bahasa Malaysia.
• Demonstrated ability to increase productivity and continuously improve and adapt methods and approaches.
• Solve problems creatively and effectively and high levels of integrity and honesty.
• Creative as well as analytical.
• Experience in budgeting and forecasting, multitasking with ability prioritize and juggle multiple commitments and deadlines.
• Strong negotiator, a team player with excellent analytical skills and business acumen.
• A leader with capable mentoring skills, willingness to coach and develop team members.
• Ability to develop rapport with people from all levels and departments.
• Possess excellent presentation skills, ability to inspire action and drive towards a common goal.